Brand sustainability requires adoption of robust technology that drives business growth 24/7. Now more than ever, the importance of having a website that is customer-centric and user-friendly is integral to brand sustainability.
We use best practices in planning and designing responsive SEO ready websites tailored to your industry that is aligned with an overarching growth strategy. As part of our process we use research and consumer insights to optimize User Experience (UX) while addressing key business challenges across all screens and devices, guiding users through to the end of the sales funnel, developing valuable lead generation.
Our integrated approach of web, mobile and sales allows for collaboration across multiple disciplines to ensure maximum output. Our unique approach brings together experts in visual design, user experience architecture, content strategy, and sales strategy working together at each stage of the process.
Before getting started on design our team works closely with you to identify the purpose of your website, ensuring that your overarching strategy and website goals are aligned.
Your website should communicate the essence of your brand. We take careful steps to ensure that during the development process we incorporate the key elements of your brand strategy, melding it with the overarching strategic goals of your organization to produce positive business outcomes.
We then combine all the data we’ve gathered to create a bespoke digital experience for your ideal customer, resulting in optimal UX.
We develop websites with your optimal business goals at its core while focusing on your organizations most important asset, your customer!
Determining website goals and project scope.
Content strategy and design framework creation.
Integrating design and UX to build dynamic sites across multiple screens.
Implementing marketing technology, design and testing user flow.
During the discovery phase of the process we take a deep dive in learning about your business and the purpose of your website. We determine your expectations for the user experience and identify target groups.
When planning the structure of your website we create a content strategy and design framework to achieve high level impact. We audit and analyze existing infrastructure and technology, research competition and perform comparative analysis to determine a clear path to developing a high level user journey.
We integrate impactful design to express the brand foundation while maintaining the overarching content strategy at the design center. It’s all about telling the story in the best way that suits the audience while encouraging user engagement.
This phase is where the design and user interface are brought to life. We use the latest technologies to ensure a seamless user experience across platforms and multiple screens.
Here is where the implementation of the design, user interface and technology come together with our marketing processes to deliver a website that achieves optimal UX. We then integrate marketing technology to capture valuable data to enhance user engagement and user flow.
We provide options for website maintenance and support to ensure long-term success.
We monitor 24/7 to make sure your website is safe from any attempts to add malware or hack your site.
Your site is backed-up weekly. So you always have a recent copy available.
We perform core and plugin updates as soon as they’re made available.
We consistently monitor your site to make sure there are no uptime or speed issues.
Once we’ve delivered your website, one more very important part of the process to keep in mind is how you will maintain the proper functionality of your site and continue to optimize your site to rank high on the search engines.
We offer maintenance care plans and SEO services, so you don’t have to worry about the details. We’ll make sure your site is backed-up regularly and all updates are completed so your website is always up and running.